Rules for writing an e-learning course with high learning impact


Good writing is an essential part of good learning. Here are some basic writing rules to follow:

  1. Know your audience.
  2. Have a clear goal.
  3. Put key information at the top, important details next and minor details last.
  4. Write in short simple sentences (20 words max.). (Here’s a cheat sheet with the ideal writing parameters).
  5. Create content that is easy for your target audience to find.
  6. Use the active tone of voice.
  7. Use images and video if possible. This e-book describes how to use video and images most effectively.
  8. Always have your course reviewed before you publish it.

To give you a practical understanding of how these rules can be used while writing content, we created a short course, including examples of each rule. View the course here:  



Read the next article as part of the e-learning best practices blog series: "Give your learners useful feedback"

Nine Cornerstones eBook